Our Story

Offering
the Best

Since 1998, we've searched the island of Taiwan for the finest ingredients — and spent more than 20 years perfecting how to brew them.

A freshly picked tea bud held between two hands
01 — Brand Story

Serving the best drink is
our faith, now and forever.

Our mission began with a simple promise: discover the best ingredients the beautiful island of Taiwan has to offer. More than two decades later, we're still moving forward.

Great tea deserves a professional presentation. Our exclusive teapresso machine is tuned for each tea we pour, so every cup carries its original taste. We believe that when tea is treated with heart, its finest aroma reveals itself.

We select only the essence of the tea branch — the flavor you taste is our insistence.

1998Founded in
Taichung, Taiwan
20+Years devoted
to tea brewing
6Teas, each with its
own brewing recipe
14Countries & regions
worldwide
02 — Professionalism

Customized for the best taste, from the origin.

We never compromise on ingredients — if it isn't qualified, we keep looking. For us, professionalism is the result of devotion and insistence: exacting standards for every measurement, and practice until accuracy becomes second nature.

The LION teapresso machine on the brewing bar
The LION Teapresso

Two years in the making.

We spent two years developing our exclusive teapresso machine, LION, and have upgraded it again and again. An open chassis and smart touch panel allow precise settings for six types of tea, while high-temperature pressing extracts the essence of finely ground leaves in seconds.

Every tea follows its own brewing recipe, and every variable that could affect the flavor is minimized — so the aftertaste stays true.

“One minute on stage, ten years of practice off stage.”
03 — Milestones

From one tea shop in Taichung to the world.

Recognized for the quality of every cup and the warmth of our hospitality, and backed by an expert team and a comprehensive training program, Chi Cha San Chen has grown from a single shop into a global brand.

  1. 1998

    CHICHA Tea Shop is founded in Taichung City.

  2. 1999

    We begin serving tea to every guest who walks through our doors — grateful to each of you for coming.

  3. 2004

    Our chain-store business model is established, and CHICHA headquarters is founded in Xitun.

  4. 2008

    Expansion across Taiwan, with more than 100 stores in central Taiwan.

  5. 2013

    As the company grows, we support more than 200 branch stores and keep expanding.

  6. 2014

    Diversified management, and the launch of our overseas business department.

  7. 2015
    • International operations begin with expansion into China.
    • ISO 22000 and HACCP certification are introduced to our process.
    • Xiamen Crown Beauty Catering Management Co., Ltd. is established.
  8. 2019

    Expansion into the tier-one cities of Beijing and Shanghai.

  9. 2019 —

    Global expansion into new markets, including New York, California, Tokyo, Hong Kong, Malaysia, Thailand, Vietnam, Australia, Singapore and Canada.

04 — Art & Craft

A designer's fantasy, made real.

We believe a space with cultural and aesthetic character is tied to the history of its building. Our first concept store in Taiwan was reconstructed from a 40-year-old building — rather than demolish it, we kept its original design as a way of living alongside history.

The Chi Cha San Chen concept store in Taichung, a restored brick building with a glass extension
Taichung Concept Store
The concept store lit up at night
After Dark
Overhead view of the concept store's brewing bar
The Brewing Bar
Tea trees in the misty sky tea garden greenhouse
The Sky Tea Garden

Bringing the tea mountain
to the city.

We refresh our minds in nature, so we had a crazy idea: bring tea trees from the mountain into the city. Tea thrives at 75–80% humidity with 1,800–3,000 mm of annual rainfall, so we built a misty greenhouse that simulates high-altitude conditions.

Controlled temperature, high humidity and plenty of sunlight help the trees flourish — and raise the nitrogen and aroma content of their leaves. The garden is our promise to the tea, and to you.

A Chi Cha San Chen server pouring tea at the tasting bar
05 — Humanities

Taiwanese-style service,
made true.

Hospitality isn't an SOP — it's what makes Taiwan so welcoming. Rather than treating service as a script, we aim to share the spirit of our brand with every guest.

Built on professionalism and human warmth, service should never become a formality or lose its meaning. We sincerely invite you to experience the Made-in-Taiwan spirit with us.

Taste the story
for yourself.

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